Is the way you measure ROI actually costing you growth, clarity, and better opportunities?
In this episode, I challenge the traditional, dollar-only definition of return on investment and invite you to rethink how you evaluate networking spaces, communities, and business ecosystems. I break down the five dimensions of ROI and explain why focusing solely on immediate financial returns can lead you to miss the bigger picture. We'll talk about direct vs. indirect revenue, unrealistic expectations, and the importance of having systems in place to track where opportunities and referrals are really coming from.
Topics covered in this episode include:
Why immediate financial ROI can be a misleading metric
The hidden returns most business owners fail to track
How trust quietly outperforms large contact lists
Show notes available at www.leadinglady-coaching.com/podcast
Resources Mentioned:
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