Description

Story is a business buzzword at the moment and I'd like to demystify it for you.

This episode explores the difference between narrative and storytelling and how they can work together as a powerful communication tool.

I'll share my take on the topic, backed up by communication and change theory, to help you use narrative and storytelling to boost the success of your corporate change project.

Change narrative is a structured story that helps your employees make sense of change and provides clear, consistent messaging about the change. Storytelling helps people see the change playing out in real life - helping to share knowledge and learning, build confidence in the change and celebrate successes.

Listen to find out more…

FInd out more about Lucy's work at www.theleadingstory.com

Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/

Mentioned in this episode

• David MacLeod and Nita Clarke 'The four enablers' - Engaging for Success: Enhancing Performance through Employee Engagement, A Report to Government, Department for Business, Innovation and Skills, 2009.
• William Bridges '4Ps' - Managing Transitions: Making the Most of Change, Nicholas Brealey Publishing, 2009.
• Paul Smith - CAR (context, action, result) framework for storytelling - Lead with a Story: A guide to crafting business narratives that captivate, convince, and inspire, USA: Amacom, 2012.

Disclaimer:

The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.