A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what’s really changed in the market (especially in the last 6 to12 months), and Jess’s Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model.
The Case for the “Ordinary” Business
Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics.
The hidden math behind big revenue screenshots (and how ad & team spend change the story).
Market Shifts You Should Actually Act On
How buyers’ trust and attention have changed since 2020 and what that means for your funnel.
Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses.
Designing for Your Life, Not the Algorithm
Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support).
Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn’t torch your calendar.
The Ordinary Business (virtual summit & community) at theordinarybusiness.com
Jess on Instagram: @jesscreatives OR @theordinarybusiness
Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She’s proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.
