Word of mouth may be the most powerful form of marketing for your small business. But it's becoming the forgotten marketing discipline because of the attention being focused on the sexy social media tools. In this episode Jay Ehret hosts Word of Mouth Enthusiast John Moore as they discuss John's recipe for sparking conversation for your business. John shares practical examples, timely advice and startling statistics. Get the links and complete shownotes on The Marketing Spot Blog: http://budurl.com/WOMpodcast