Description

Author and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret

Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing.

Woessner joins host Jay Ehret on Power to the Small Business to discuss:

• The social networks you need to join
• How often you should post
• The correct ratio of posts that pitch your products
• How long does it take
• What kind of results you might expect

Complete show notes and links for the episode can be found here: The Social Media Marketing Formula