Creative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas.
Topics discussed:
What is real creativity in advertising
Benefits of creativity
Creative avenues
Creative process
Generating creative ideas
Creative advertising examples
Guest: Tom Altstiel PKA Marketing AgencyHost: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com
Complete Show Notes: http://www.powertothesmallbusiness.com/?p=447
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