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Creative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas.

Topics discussed:

Guest: Tom Altstiel PKA Marketing Agency
Host: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com

Complete Show Notes:
http://www.powertothesmallbusiness.com/?p=447

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