Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising?
Guest: Luke Sullivan, author of Hey Whipple, Squeeze This
Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Complete show notes and links can be found at the official website of the Power to the Small Business podcast:
How to Create Great Advertising