Description

Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?

TOPICS DISCUSSED:

• A Radical Approach to Marketing
• The Role of Marketers Today
• Hacking and Doing Things Differently
• The Unimportance of Brands
• The Ineffectiveness of Advertising

See complete show notes and links on the website:
www.PowerToTheSmallBusiness.com