Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?
TOPICS DISCUSSED:
A Radical Approach to Marketing
The Role of Marketers Today
Hacking and Doing Things Differently
The Unimportance of Brands
The Ineffectiveness of Advertising
See complete show notes and links on the website:www.PowerToTheSmallBusiness.com
