Most CRE brokers prospect in silos — they make calls, or they send emails, or they post on LinkedIn. Rod Santomassimo argues that single-channel prospecting is why most brokers plateau. The Eight Asks framework is a multi-touchpoint campaign system where every channel reinforces the others. The magic isn't in any one ask — it's in the campaign.

Key Takeaways

• No single channel is a prospecting strategy — the campaign is the strategy
• Phone calls remain the #1 income driver for top CRE brokers, full stop
• Different asks work better for different demographics — know your audience
• You need 100 A-prospects and 300 B-prospects minimum to run a real campaign
• Outsource list research — never do $5/hour work yourself
• Combine all eight asks and your conversion ratios compound across every channel