Jeffrey Morgan isn't your typical coach. He's a life strategist and the 2024 Australian Mindset & Life Coach of the Year. Jeffrey grew up in Eveleigh St, Redfern, known as The Block, a place of hard, tough streets where even the police don't want to go. Riots, violence, drugs, and theft led to him spending 20 years behind bars for bank robbery. After losing his parents to cancer and his brother and sister to suicide, he made a decision: no more excuses, only extreme ownership. He rebuilt his life from rock bottom and turned it into a 7-figure global business working with the Australian Defence Force, the NRL, elite athletes, government agencies, and top corporate organisations.