In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay a discuss the difference between the Power Surge and Power Source on their 3 Day Payday strategy. The trio explains how to implement and layer the two to build up your list, and increase sales and revenue. This is a great strategy to learn for the best ROI.
Key Takeaways
0:20 - Coffee talk! Kim, Mike, and Kelly talk about their love for coffee and Kim journey from Atlanta to Orlando and back! Kim shares about her trip and booking a place for an event, but learned she was at the wrong hotel.
3:20 - Kim talks about meeting up with their event planner, and not being happy with the facility for the event. Kim mentions that finding a great hotel for the event. N
6:20 - Kelly reads the Reviewer Shout Out form RL Dennis.
7:30 - Kim talks about the Power Surge verses the Power Source.
8:00 - Mike explains what the Power Surge is compared to the Power Source. Mike talks about really needing the Power Source to layer in the Power Surge as a source of revenue.
9:20 - Kim introduces the 3-day PayDay. Mike shares what the 3-day payday campaign is all about as a Power Surge. Mike talk about how to do this even without a list.
10:30 - Mike explains the details of the 3-day payday and how they are going to share this on Facebook live.
11:40 - Kim has Mike breakdown strategy day by day. Mike explains they use to mention the same thing every day. But, day one is about sharing stories and how those problems were solved.
14:00 - Mike explains that day two is the first sales day of the products or services.
15:00 - Kim and Mike explain that on the day 3, a bonus is introduced to accelerate the sales. Kim continues with other examples for a 3-day payday bonus or incentive.
19:00 - Kim and Mike talk about the incentive implemented along with a deadline
20:00 - Kim shares more about member shout outs!
Mention in the Episode
