On today's podcast, Jake sits down with guest Zac Cohen to discuss how to grow your practice at the local level. Zac grew up in Salisbury before attending Wingate University on a football scholarship. Zac went to law school in Texas but always had plans to come back home to NC and start a traffic ticket law firm. Zac moved home after law school and started his firm in Monroe, NC, which concentrates in traffic tickets and DWI Defense.
Highlights:
- Hear Zac discuss the power of the relationships and network he built as a personal trainer in his local gym and how those have carried over into his legal practice.
- Learn how to build your personal and firm brand through relationships with your clients and other local lawyers.
- Discover the number one search on Google that leads clients to Zac's website and why this is a testament to the way he has built his practice.
- Listen to Zac's #1 secret for building a DWI practice and how to charge appropriately for DWI representation.
