Description

On today's episode, Bruce Denson, of The Denson Firm, joins Jake to share how he developed core values for his legal business. Bruce has been practicing law since 1994, first as a prosecutor and then as a defense attorney. He focuses his criminal defense practice in DUI defense. In his conversation on the podcast today, Bruce shares the story of how a desire to help those struggling with addiction by taking them on a paddle boarding outing where he discussed life lessons, ultimately led to him uncovering his personal and, subsequently, his firm's core values. After uncovering these core values, he began teaching a legal CLE using these core values and ultimately wrote a book on the same titled Lawyer Up. Don't believe in core values? You will after listening to today's episode with Bruce Denson.

Highlights:

• Hear Bruce talk about how he stumbled upon the core values that he uses as a compass for his life and for his legal practice.
• Get simple tips on how to uncover and develop your core values.
• Listen to Bruce talk about the evolution of his core values both personally and professionally.
• Uncover the importance of core values for your business and how to communicate these values to your team.