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"People assume that because the current nut milk on the market is so convenient, that people are not going to take the time to make their nut milk. I'm proving that wrong."
LIZZ HAMPTON
Lizz Hampton probably knows every nut-milking joke in the world.
No, we didn't test her knowledge on the subject during the episode. If we did, we'd probably run out of time for other things - and there was plenty to discuss: Lizz is is the founder of Goodnus and wants to start a 'Milk-it-yourself' movement, aimed at vegan and dairy-free consumers who want to make their own nut milks, but without the hassle of getting up every morning at 5 and milking each almond separately.
The Indiegogo campaign for her flagship product, the Goodnuss Sack, has just launched - CHECK IT OUT HERE.
(A word of warning - it's best not to be drinking anything when watching her videos. Spraying may occur.)
Main things discussed in this episode
Developing a product takes time... and many, many prototypes.
The advantage of freshly-milked nut milk over store-bought.
Learn as much as you can about the food industry before getting in.
How to make your marketing look professional on a tight budget.
Knowing when it's time to stop polishing your product and launch.
How to be kind to yourself as an entrepreneur and startup founder.
Transcript
Lizz Hampton - Goodnuss
Jerry Sever [04:28] You’ve probably heard this joke before Matt, but do you know what the hardest part about being a vegan is?
Matt Tullman [04:33] What’s that?
Jerry Sever [04:35] It’s getting up at 5.00am to milk the almonds! It’s an old joke, but one that our guest takes very seriously. She’s super serious about milking nuts, except when she makes nut milking jokes, which she does a lot. She’s Lizz Hampton, and she’s the founder of Goodnuss. She’s joining us today to talk about how she found this passion and why exactly you should be milking your nuts! So, Lizz, welcome to the show.
Lizz Hampton [05:06] Hi, thank you so much for having me.
Jerry Sever [05:08] Right, thank you for joining us. I hope I put enough nut milking jokes into that intro, you’re welcome to make another one right now if you wish!
Lizz Hampton [05:17] They were fantastic! They definitely kept coming.
Jerry Sever [05:22] Alright. You know the one about the 5.00am waking up for the almonds?
Lizz Hampton [05:26] I do actually, people love to send me that meme. I get it at least once a week!
Jerry Sever [05:32] I can imagine. You didn’t grow up on almond farm did you?
Lizz Hampton [05:38] No, I definitely did not!
Jerry Sever [05:40] What is your background?
Lizz Hampton [05:42] My background is with the University of Oregon, where I got my Bachelor of Fine Arts (BFA) in Product Design. I’m from Portland Oregon, born and raised. I’m told I’m kind of a unicorn because there are not that many of us anymore.
Matt Tullman [05:56] I’d love to know how you ended up designing this product? Can you give us a little bit of the story behind the discovering the … I think there’s a couple of iterations beforehand right, and then you landed on the nut sack?
Lizz Hampton [06:09] Yes, I started in the spring term of my BFA year in Product Design School. It was kind of a free for all term, so we could do whatever we wanted.
