Today's guest is Jaak Harju. Jaak established his business, Atlantis Water Gardens, while balancing a full-time job as a union heavy equipment operator and eventually devoted himself solely to the business. Jaak shares some marketing strategies and what's working and not working for him.
In this episode, we talk about…
Jaak's experience doing travel projects for Atlantis
The market for water features and ponds is still underserved and has a lot of growth opportunities
Local marketing strategies to promote your business
The impact of your home life on your business
The need to balance the costs and benefits of marketing projects
The long-term benefits of marketing investments, such as evergreen marketing
Jaak's experience working on a project with Shaq and releasing a Youtube video about it
The significance of a supportive spouse for the success of your business
The importance of knowing your numbers and bidding projects correctly
Utilizing YouTube for evergreen marketing of your business
The role of team building in the pond construction industry
Mentioned
Atlantis Water Gardens YouTube channel
Atlantis Water Gardens Facebook Page
Atlantis Water Gardens Instagram
Links to resources:
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at:
If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at:
Eric@theponddigger.com
