Today's guest is Gerard Touhey, the owner of Water Features by Gerard. Gerard shares his journey from Ireland to America and how he started building ponds in his backyard and eventually turned it into a business. He also provides insights into his business and branding strategies.
In this episode, we talk about…
Gerard's experience building ponds in both Ireland and America
The power of conventions and events for making connections
Gerard's approach to his business and brand building
Being honest with your clients and avoiding deception
Hands-off approach for healthy ponds and happy fish
The importance of creating a unique brand and identity to stand out in the market
Avoiding the pressure of keeping up with industry peers
Running a successful business while also maintaining a comfortable lifestyle
Being flexible and allowing customers to make changes to the project
The differences between running a business with a crew and running a solo operation
Mentioned
Water Features by Gerard on Facebook
Links to resources:
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at:
If you have any questions, feel free to email Eric with the subject line "Persuasive Pond Design" at:
Eric@theponddigger.com
