Are you struggling to generate leads and sales for your contracting business? Today’s guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,
CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.
In this episode, they talk about:
Adam’s journey with digital marketing and personal branding
Importance of social media for contractors for their local market
Adam’s experience in boosting client’s business through digital marketing
The importance of consistency in digital marketing, whether organic or paid
Adam’s ideal client profile to focus marketing efforts
Tips for contractors to measure their ROI on digital marketing efforts
Tracking ROI using call tracking platforms like WhatConverts
Taking an all-in approach across organic and paid strategies on social media
Current digital marketing trends like the rise of AI
Using AI tools appropriately to create content without the risk of penalties
Common mistakes contractors make with digital marketing
Balancing work and personal life as an entrepreneur
Adam's upcoming speaking opportunities for contractors
Common sales mistakes contractors make without realizing
Symptoms a contractor may need marketing help
Tips for contractors to set proper marketing KPIs
Mentioned:
Adam McChesney (@adamlmcchesney) on Instagram
Builders of Authority Facebook group
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
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