Eric sits down with Jeff Weemhoff to discuss the fascinating story behind the merger of Atlantic Water Gardens and Oase. Jeff helped grow Atlantic into a $12 million+ business as its founder and president. In 2018, Atlantic merged with global water feature leader Oase to form Atlantic Oase.
During the discussion, Jeff provides a behind-the-scenes look at how the merger came together, including when Oase first approached him about acquiring Atlantic years earlier. He shares why the merger made strategic sense and how it has helped both brands better serve the industry.
In this episode, they talk about:
History of Atlantic Water Gardens and how Jeff became involved with the company
The merger between Atlantic and Oase in 2018
Setting a positive company culture focused on kindness, respect, and teamwork – values that helped Jeff retain staff for decades
Blending Oase’s European styles with Atlantic's North American approach
Why did Atlantic stick to their business model rather than bending the rules for distributors
Atlantic’s transition under Jeff’s leadership to focus on professional equipment and growing revenues over the years
Some business growth strategies and the importance of transparency versus backdoor deals
Innovative new products for koi ponds
Differences in how koi ponds are typically built in the US vs the UK
Atlantic University’s contractor training sessions on hardscape and pond design
Mentioned:
Atlantic-Oase Website: https://www.atlantic-oase.com/
Atlantic-Oase University: https://www.atlantic-oase.com/university
Links to resources:
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