Today Eric is joined by Dennis Yu, a former search engine engineer. They discuss how to make your brand "googable"—easily discoverable on Google. Yu explains that this isn't about SEO tricks but building a trustworthy, consistent online presence. He emphasizes linking your website, social media, and other digital mentions to create a unified brand image. Yu demonstrates how fragmented online identities can confuse Google and stresses the value of offering free content, building relationships, and positioning your brand to attract premium clients through trust and credibility.
Connect with Dennis: https://dennisyu.com/
Key Takeaways...
● To improve search engine rankings, it's essential to demonstrate proof of your activities and expertise to Google.
● Connecting all your digital assets, including websites and social media profiles, is crucial for establishing a strong online presence.
● Separate personal and business branding is necessary, with distinct websites and social media accounts for each, to avoid confusing Google.
● Content should be localized, explicitly mentioning cities and locations to signal relevance to local searches.
● Sharing knowledge freely can enhance reputation and attract premium clients who value expertise and are willing to pay for it.
