This episode is from a coaching call for contractors hosted by Eric. The call centers around the importance of repetition and dedication in achieving success, particularly in sales. Eric uses the example of Jerry Seinfeld, who wrote jokes for two hours every day, regardless of whether he was working or not, to illustrate the power of consistent practice. He also emphasizes the importance of building strong personal relationships with clients and understanding their needs. Eric then shares his personal experiences in Louisville and Denver where he spoke to contractors about improving their sales skills, highlighting the need for self-awareness and adjusting pricing strategies. The call concludes with a discussion about the importance of trust, process, and building a strong company culture, highlighting the benefits of having a reliable right-hand person.
Key Takeaways:
● Consistent, dedicated practice is crucial for success in any field, whether it's writing jokes, improving sales techniques, or developing any other skill.
● Contractors should carefully assess their pricing and profit margins to ensure long-term financial stability, and avoid undercharging simply because they are booking clients far in advance.
● It is essential to have a well-defined process in place for all aspects of a business to maintain consistency, efficiency, and avoid making decisions based on emotion.
● Building a strong team culture that values open communication and accountability can lead to better decision-making and business outcomes.
● Taking the time to actively listen to clients and understand their needs, even when busy, can lead to uncovering hidden opportunities and building stronger relationships.
