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Description

Eric shares strategies for improving client interactions. The core focus is on viewing client communication through a "prospect's lens," emphasizing the importance of tone, questions, and professionalism to build trust and clarity. The conversation uses the analogy of an ophthalmologist fitting different lenses to illustrate how contractors can change how clients perceive them. Several members of Eric's coaching group share personal and professional successes, highlighting the value of the group's support and training in transforming their businesses.

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