Eric explores the 60/40 principle in business, highlighting that a 60% failure rate in areas like sales calls or email open rates can still represent significant success when viewed through the lens of a low batting average in baseball or email marketing metrics. The discussion also emphasizes the importance of tracking numbers and constantly evaluating processes like pricing and sales training, with participants expressing a renewed commitment to consistent role-playing and sales practice for continued growth.
Key Takeaways:
- Always take time to recognize your wins, including the micro wins, and don't take simple things for granted.
- Embrace the 60/40 principle, understanding that a failure rate, especially in sales or marketing, can sometimes indicate success or proper pricing.
- Commit to consistent and immersive sales training and role-playing to significantly improve your skills, rather than just doing occasional sessions.
- Track key numbers in your business, such as sales closing rates and email open rates, to understand performance and identify areas for improvement.
- Actively maintain contact with your past customers through methods like email and text campaigns to revive old leads and generate new business.
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