Eric features a conversation with Gary Vaynerchuk advising small to medium-sized business owners, particularly those in niche outdoor living spaces, on effective social media strategies. He emphasizes the importance of IRL (in-real-life) live streaming, consistent multi-platform posting, and amplifying organically successful content with paid media. Gary also highlights the shift towards interest-based media, encouraging businesses to share content about their personal passions—even if seemingly unrelated—to attract high-net-worth clients, as these diverse interests can create unexpected connection points and leads. Finally, he advises against fixating on follower counts, advocating instead for a focus on crafting compelling content and flowing with the momentum of successful platforms.
Key Takeaways:
- Integrate your personal passions and diverse interests into your content strategy, as social media's "interest media" algorithms can connect you with unexpected, high-net-worth leads for your core business.
- Consistently post content daily across multiple social media platforms, including often-overlooked ones like Facebook, LinkedIn, and Snapchat Spotlight, to maximize reach and awareness for long-lead sales cycles.
- Amplify content that performs well organically with paid media, rather than spending money to promote underperforming content or focusing solely on vanity metrics.
- Prioritize the craft and process of content creation over fixating on specific numerical goals, allowing for natural growth and virality on platforms where your content organically flows.
- Build trust by being service-oriented and transparent, such as explaining who might not be an ideal client for your business, which can surprisingly make people want to hire you more.
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