Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, join me to talk about the digital mailbox:
- Assurety's history with the US Postal Service's Informed Delivery
- What Informed Delivery is for consumers, businesses, and the post:
- Sustaining letter volumes
- Helping marketers exponentially increase ROI
- Giving customers a preview of their mail
- Penetration and saturation of Informed Delivery - including projections for usage rates
- Exceptionally high open rates for Informed Delivery messages
- Benefits to mailers of Informed Delivery or digital mailbox apps
- Insights that marketers can get from a digital mailbox solution such as Informed Delivery
- Improved response rates to marketing messages
- Informed Visibility - and how it relates to the concept of the intelligent barcode
- How mid-sized and small posts can use data to provide a digital mailbox service
- Providing a single platform on a smartphone to track parcels, including returns
- Helping companies plan marketing and sales campaigns using the mail and Informed Delivery
- How to get started adding value to mail
- Why postal operators shouldn't be intimidated of embracing technology to improve the delivery experience - regardless of scale
- Sharing delivery data on social media
