Carmen Cureu, Market Research Director at Geopost, discusses some of the details in the 2023 edition of Geopost's e-shopper barometer.
- The factors driving modern e-commerce
- Why convenience is important
- E-commerce allowing customers to find bargains
- Decisions shoppers make when purchasing online
- Products need to be aligned with consumers' expectations
- Barriers to e-shoppers returning to an e-commerce website
- Consumers want to avoid returns
- Cost and environmental considerations of e-commerce returns
- Inconvenience to consumers of dealing with returns
- Statistics on e-commerce returns
- C2C e-commerce embraced by online shoppers
- Social selling, and how it showcases products
- Home delivery popularity trends
- Tracking, rescheduling, and predictability for home delivery
- Next day delivery, alternative delivery locations, and out-of-home delivery
- E-commerce product categories across Europe
