Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers' willingness to select "green" delivery options.
- How consumers say they want to behave and how they actually act
- Defining the attitude-behaviour gap
- Survey understanding consumers' delivery preferences and habits
- Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
- Education of consumers so they can understand environmental impact of their delivery choices
- Consumers' willingness to pay for greener delivery options
- What should the delivery sector do next to help consumers make greener delivery decisions?
- Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
