Julia Lockman, Junior Partner at OMNIC, explains how a parcel locker system is more than just infrastructure. We cover the key considerations for building a successful and coherent parcel locker system.
- There's no one-size-fits-all guide to launching a parcel locker network - context is crucial
- A systematic approach is needed when building a parcel locker network
- Start with the data, including peak volumes, customer ha
- Systems shape consumer behaviour
- Systems have measurable value, both for customers and for network operators
- Parcel locker systems must be natural - they don't care about the same things that delivery companies care about!
- Importance of external factors, such as access, car parking
- Choosing the right locker network for the market
- Factors such as climate and lifestyle have a huge impact on parcel locker networks
- Using data to increase chances of success in parcel lockers
- Interpreting data to build good business processes
- User experience is more than just the customer interface - processes are important
- Analytics should support forecasting, capacity planning, and proactive intervention
- How analytics can support decision logic, such as maximising utilisation rate
- Using data to optimise parcel locker networks, e.g. location management
- Parcel lockers aren't automatically "green" - customer behaviour and location management are crucial
- Bad decisions can destroy network efficiency
