Anna Hetzel is a conversion copywriter. She helps brands and businesses to accurately and authentically express their voice online.
You often hear that a good amount of personality and vocal tone is lost in the transition from voice to text. Most of the time that's true, and that's where Anna steps in.
Even now I have a difficult time conveying my feeling and emotion via text online, whether that's a blog, a book, or social media post.
In today's episode, Anna shares why this is so important, and how she came to become a conversion copywriter.
Connecting with your voice, learning to convey and express your message is an interesting process. When discovering how to convey your message, there's a good amount of self-discovery that occurs as well. In the act of seeking to become better understood by our audience, we also better understand ourselves.
This was a great episode and Anna shared a ton of value, I hope you enjoy it as much as I did.
