I've known many, many creatives through the years. (e.g. People who either do, or aspire to earn an income through their creative work)
A lot of the time you hear about how the technique is important, or your business acumen is important, or that it's just who you know- that can take you from starving artist, to a working professional.
Jerad's approach is a bit different. I love his approach to forging real relationships and living authentically.
As a creative professional, that your work must be top notch is a given. Too often we spend our time and energy honing out craft, that we ignore the fact that businesses and brands are built with people.
