Expert Katie Keating from Fancy LLC discusses financial challenges faced by female entrepreneurs and key money info women need to know. Hear insights about:
We all know about challenges faced by female entrepreneurs and business leaders, such as the pay gap between what women are paid and what their male peers are paid for the same job. However, there are many other, less obvious disparities that women in business face. Too often, women business owners are left to “figure finances out” themselves. And it’s not just in business, either. For example, in the world of advertising, did you know that the vast majority of creative directors are male? This is surprising, especially considering that 80% of buying decisions are made by women.
Katie Keating has a deep understanding of these issues. As the co-founder of women-focused advertising agency Fancy LLC, Katie recognized that these disparities created a unique opportunity to position women-owned and operated Fancy within the industry.
In this week’s episode of the Progressive Agency podcast, Katie shares some of the key facts and considerations women business owners, especially women over 40, need to be aware of. And she shares some of the important challenges and lessons she experienced in building and growing her own agency.
Statistically speaking, women live an average of 6-8 years longer than men do. However, they typically retire with only ⅔ of the money men retire with. That’s precisely why Katie says it’s crucial for women to begin planning for their retirement with intentionality and clear goals in mind.
However, as Katie explained during the podcast episode, many women consider their finances to be extremely private information. In fact, Katie said that many women are more comfortable talking about their sexual health than their financial health. This stigma can be harmful, because “you don’t know what you don’t know”. You could be making serious financial mistakes without being aware of it. That’s why working with an experienced professional is so crucial.
There are many different methods of improving your financial literacy to make more informed decisions about your long-term financial needs. Sitting down with a professional can be powerful, but you can also explore free and paid online training to shore up your knowledge. Katie and her co-founder felt like they were floundering and had to figure out the finances of running a business on their own, and this created a number of early headaches and struggles for their business. By taking the time to educate yourself on your finances and your options, you can avoid many of the challenges faced by female entrepreneurs and business leaders.
