Sharon Toerek, Principal of Toerek Law, focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work. She joins me on the Progressive Agency podcast to describe how she helps agencies protect their intellectual property.
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A huge pain point for agencies who do new business by pitching for contracts is how to protect their work, concepts, or ideas during a relationship’s new business development phase. Sharon Toerek explains how Toerek Law helps agencies understand the legal consequences of the campaigns that they’re working on for their clients, including counseling on marketing regulations or highlighting data privacy issues in social media influencer campaigns.
Intellectual property is the underpinning of everything that an agency does. It’s where they make their revenue, and it’s their most critical asset. Sharon shares why it’s well worth investing in good advice on how to protect your IP and why you will end up farther along financially if you invest the time and energy and protecting and understanding the principles of IP protection and embedding them in your agency’s culture.
Sharon Toerek is the Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work.
Sharon provides proactive, strategic counsel to marketing agencies on legal issues they continually face in their work, including agency-brand contracts, social media, content marketing legal compliance, and trademark and copyright protection.
Sharon also created the Legal + Creative Agency Protection System, a legal toolkit for marketing agencies. In 2018, she launched The Innovative Agency, a podcast on innovation for marketing agency leaders.
