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Benton Crane is the Chief Executive Officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most viral ads in internet history. Since 2013, the agency has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media spots.
Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the #1 student mechanic in Utah and #2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington DC where he served as a consultant with various clients across the national intelligence community.
In 2013, he joined newly formed Harmon Brothers for a campaign to promote Poo~Pourri, an internet ad that transformed the way products are marketed. Harmon Brothers went on to produce the most viral ads in internet history, including Squatty Potty, FiberFix, OraBrush, Poo~Pourri, and Purple. The renowned spotmakers just rolled out another already viral sensation, a brand-new spot for Chatbooks, a new product taking scrapbooking to the digital age.
Crane has managed the agency’s growth from its infancy to one of the most sought after ad agencies in the world.
