What if the reason your message isn't landing isn't because it's wrong—but because your audience sees it through a different lens?
In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect.
You'll learn:
Why some messages fall flat—even when they're true
How to identify the "lens" your audience is wearing
Five powerful ways to understand audience perspective
How to shift your messaging without changing your mission
Whether you're building a brand, launching a campaign, or simply trying to connect more deeply, this episode is a must-listen.
The sunglasses metaphor that explains everything
Why perspective matters more than persuasion
Real-life brand strategy stories
5 ways to understand your audience's perspective
A challenge to see through someone else's lens this week
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
