What does smart leadership look like in a world obsessed with hustle?
In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that's honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage.
We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash.
How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla
Why authenticity—not automation—is your edge in an AI-driven world
The biggest myths about personal branding (and what actually opens doors)
How Luis helps leaders and founders land high-end clients without grinding
The 8–12 touch rule: what most people get wrong about sales follow-up
How I use video (and so does Luis!) to build trust and connection
What smart leadership really looks like—and why self-awareness is the key
Our favorite punctuation mark (spoiler: it's the em dash)
Guest Links
Learn more about Luis at luisbaez.com
Check out his LinkedIn Learning course on personalized sales
Explore his Revenue Recode Method programs
Follow Luis on LinkedIn: linkedin.com/in/baezluis
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-146-smart-leadership-and-sales-with-luis-bez
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