Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here's the truth: doing more doesn't make you different. Thinking differently does.
In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn't just a marketing tactic — it's a mindset. It's the process of moving beyond comparison and competition, and instead claiming the space that only you can fill.
You'll learn:
Why every business is unique, but most don't sound unique
What a Category of One Statement really is — and how it reshapes your positioning
Stories of clients who went from generic to magnetic
Three steps to begin crafting your own Category of One Statement
The ripple effect this clarity creates across your brand, marketing, and confidence
If you've ever felt stuck in a crowded market, this episode will show you a new way forward because the market doesn't need more information. It needs leaders who think differently.
Brand for Good Links
Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-156-the-brand-shift-that-changes-everything
