You've heard it a thousand times: people do business with brands they know, like, and trust.
But here's the challenge: we're living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build.
In this episode, I share:
Why the trust recession is happening (and the two root causes I see most clearly)
What it means to strengthen the pillars of know, like, and trust in today's marketplace
Why being a Category of One requires not just words, but proof
How to create consistent opportunities for people to know you
The role of micro-commitments in helping people "like" your brand
Why trust takes longer to build than ever—and how to earn it through consistency and generosity
The reality is that shortcuts don't work anymore. But if you commit to clarity, proof, and patience, you'll build a brand that not only stands apart—but stands the test of time.
Brand for Good Links
Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com
Episode Link: https://theprosperproject.libsyn.com/website/episode-157-building-know-like-trust-in-a-trust-recession
