AI has completely changed the way people discover brands, evaluate expertise, and decide who to trust online. For the first time in more than a decade, we're not optimizing for search engines anymore — we're optimizing for generative engines like Google's AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot.
And that means our entire approach to visibility has to evolve.
In this episode, I break down the biggest shift I've seen since the rise of internet marketing: the move from traditional SEO to GEO — Generative Engine Optimization. I also explain why blogs — yes, blogs! — have become one of the most powerful tools for visibility in 2025 and beyond.
Here's what I cover:
Why SEO isn't enough anymore?
I explain how generative search works and why keywords no longer determine visibility.
How AI actually decides who is credible?
From clarity and structure to author identity, I walk you through the four signals AI looks for when elevating content.
Why blogs are outperforming every other content format?
I share how blogs create "answerable chunks" AI can extract, cite, and trust — and why this gives small business owners a huge advantage.
How to use AI the right way when creating content?
There's a clear difference between AI as an assistant and AI as an author. I teach you how to use the tool without losing your voice.
The biggest mistakes that hurt your visibility.
From generic prompts to over-polished content, I cover the habits that generative engines immediately deprioritize.
Why trust — not tactics — drives modern visibility?
We're living through a trust recession, and I break down how to create content that builds true authority in an AI-driven world.
If you want clarity on how to show up online in a way that builds credibility, authority, and long-term discoverability, this episode will give you the roadmap. I'm sharing the strategies I'm using with clients, in my own business, and inside the Category of One Brand Lab — because this shift is too big to ignore.
Listen now and learn how to position your brand as the trusted answer in your niche.
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Episode Link: https://theprosperproject.libsyn.com/website/episode-170-blogs-ai-search-the-new-rules-of-visibility
