If you're a business owner or a marketer of any kind, your success depends on convincingly conveying how your product or service will improve the life of your customer. In essence, you want to show them what's possible by creating a world in which they benefit from your product.
To build a deeper connection, you should choose words that speak to the desires, aspirations and challenges of the people you're trying to reach. That's why, in this episode, I discuss how to create compelling stories using the words your clients need to use to build connection and trust. I also explain how you can differentiate yourself from your competitors and break through the noise in the market.
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Different philosophers have been credited with originating the phrase "words create worlds," but now the phrase is often used by coaches, therapists, consultants and professors.
Our words have the power to attract or repel potential customers.
The way to attract the right customers is to listen to your audience, especially your customers and mirror their words back to them.
Trust is the cornerstone of any successful business relationship. The choice of words in marketing plays a significant role in establishing trust with your audience.
