Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one?
If you are in this camp, I'm guessing your thoughts might include some or all these ideas:
- Is this niche too narrow? Will I be leaving an opportunity on the table?
- Will I be giving up potential income?
- My clients need more than what my niche can offer them. If I narrow my scope of work, they will need to look elsewhere for what they believe I should be able to do for them. And prospective clients will skip past me because I don't do it all.
- I've expanded my services to better serve my client's needs, I can't walk away from that now. If I do that, I'm letting them down. But …. this additional service does not play to my strengths.
Fear is a weight, holding you and your business in a place of uncertainty, confusion, and frustration.
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