John says that when he started out in private practice, he had a clinical entity, but not a business entity. He has embraced being a business owner AND serving many clients who have limited resources. John shares his experiences negotiating with insurance companies, becoming a Gottman Method Certified Therapist, and creating an online presence that brings in plenty of clients who are a good fit for him.
Topics Discussed In This Episode:
- Starting out as a generalist and getting more focused over time
- Working with chaotic clients who are stressed on many levels
- Offering a workshop that didn't get any enrollments, and what he learned from it
- Being a black gay therapist and the dearth of therapists who share those identities
- Becoming a Gottman Method Certified Therapist
- The cost of living in the Bay Area and how it impacts therapists and clients
- Holding his ground with insurance companies when asking for more money
- Getting clear on who his right fit client is
- Niching within the niche of couples therapy
- 2 ways to market to couples
Show notes at http://coachingwithannie.com/podcast/john-edwards
