How Learning Language Models are affecting search
Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT.
So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic.
Tune in to learn:
What types of AI are relevant to SEO
How AI overviews work
Whether you should optimise your site for ChatGPT
Why AI and LLMs are not the end of SEO
Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites
What type of content is still relevant to add to your site
How to use AI in your business in a positive way
Matthew's thoughts on a 'zero click' future, and why it isn't as dire as it seems
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