1:00 Who is Ray?
3:30 Don’t fake it on videos, people will notice
6:00 don’t aim for viral, aim for authentic
9:00 What is a dark post?
10:30 make a creative template
11:10 — funny million dollar life of an agent video
13:45 Create recognizable patterns in your content
17:50 What brings more engagement?
20:15 Sharing personal life vs NOT?
21:30 Close Friends Group on social to give exclusive content
22:00 drawing the line
23:10 posting the “Just Sold” picture
26:30 What does the future hold?
27:35 Marketers ruin everything
29:00 TikTok is not AS EFFECTIVE right now
33:45 A lot of people will try and fail at YouTube
35:00 iBuyers
37:40 Focus on Customer Experience!
40:00 Marketing with Ray got 22,000 reach
42:30 Why are people watching? Why are people buying?
44:40 communicate the plan - EFFECTIVE
46:10 Rapid Fire Q’s
54:45 the great PURGE of agents
57:50 Stop thinking about success rn, instead focus on success in 2025
59:50 Inspiration for videos
