How long should your proposal be?
Yes, you want to give evaluators all the information they need so you score the maximum points. But there's a fine line between adding the right amount of detail and overwhelming your reader!
So, how do you describe what you do, how you do it and why it's important in a concise, accessible way?
On this episode of The RFP Success Show, I'm sharing my top four tips for finding the right proposal length, challenging you to create a balance between providing sufficient detail and making your response easy to read and evaluate.
I explain why it's crucial to stay on topic and avoid wordiness, describing how to eliminate any information that isn't necessary and cautioning you against including upsells as a way to differentiate your business.
Listen in for insight on writing your RFP response at the most appropriate reading level and learn how to keep your content relevant by building a mini-outline for each question before you begin!
How to create a balance between providing sufficient detail and keeping your proposal readable
The benefit of putting together a response template with a mini-outline for each question
My top 4 tips for finding the right proposal length
The art of describing what you do, how you do it and why it's important in a concise and readable way
Why you shouldn't try to differentiate yourself with upsells in a proposal
My why-what-how approach to layering an answer in your RFP response
Why most proposals should be written at a sixth- or seventh-grade reading level
How to use the readability function in Word (and teach your technical writers to use it too)
The RFP Success Company on YouTube
The RFP Success Community on LinkedIn
Email podcast@rfpsuccess.com
How to Access the Readability Function in Word
