You know it’s important to distinguish yourself from the competition in an RFP response. And one surefire way to set yourself apart is by demonstrating industry authority.
But few companies do this well.
It’s not enough to say you have multiple years of experience or advertise how many hundreds of clients you’ve helped. So, what is the best way to communicate industry authority in a proposal response?
On this episode of The RFP Success Show, I share some of the generic, blanket statements to avoid in a proposal response and explain how to reposition those statements in a way that showcases true industry authority.
I describe how quoting industry statistics in a proposal builds your credibility and offer insight on leveraging published articles, awards and examples of industry leadership to demonstrate your authority.
Listen in for advice on talking TO prospective clients rather than AT them and learn how to build out a collection of authority statements that distinguish your RFP response from the rest of the pack!
How industry authority distinguishes you from the competition in an RFP response
Why it’s not enough to simply say that you have industry authority
The generic, blanket statements to avoid in a proposal response
How to reframe generic statements in a way that showcases your authority
What it looks like to talk TO prospective clients vs. AT them in an RFP
How quoting industry statistics in a proposal builds your credibility
How to leverage published articles, awards and industry leadership to build authority
Examples of weak statements that undermine your credibility
Why I suggest building out 5 to 10 authority statements for your content library
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Email podcast@rfpsuccess.com
Email podcast@rfpsuccess.com
