A lot of business leaders think of story as fluff. They favor data over description, believing that a list of merits is enough to connect with a potential client. But data doesn’t make you more likable or trustworthy. Storytelling does.
Faye Fulton is a professional NSA speaker, author and business storytelling consultant. Her expertise lies in training business owners and professionals around what a story entails, the types of stories used in business, and how to leverage the power of strategic storytelling. Faye has 22 years of experience delivering keynotes at conferences, association meetings and business events, and her work has been featured on NPR, among many other media outlets.
On this episode of the RFP Success Show, Faye joins us to discuss storytelling for business, explaining what qualifies as a story—and what does not. She weighs in on why storytelling is more important than data and how stories engage listeners and serve as the ‘fast track to trust.’ Listen in for Faye’s insight on the five different types of stories for business and get her advice on developing your storytelling skills to connect with potential clients!
How Faye’s childhood in Italy and the US inspired her love of storytelling
What a story is NOT (e.g.: a data dump, a mission statement, or a report)
Why story is more important than data
How Faye defines storytelling for business
Why it’s important to integrate stories into business
The five different types of stories for business
Why people struggle with storytelling for business
Faye’s advice for getting started with storytelling
How stories help us move from content to connection
The RFP Success Community on LinkedIn
Email lisa@lisarehurek.com
