To consistently win bids with your proposals, you need four puzzle pieces in place—strategy, process, content and people. And here at the RFP Success Company, we call these components the 4x4 Framework for RFP Success.
For the next four weeks, I’m walking you through each of the four elements of the framework, beginning with STRATEGY.
So, what does a successful RFP strategy look like?
On this episode of The RFP Success Show, I discuss the four types of strategy a company needs to enjoy a win rate of 70 to 80%.
I describe the difference between a business development strategy and a bid strategy, explaining why you need to get clear on your target audience and how your differentiators should change from bid to bid.
Listen in for insight on developing an intelligence strategy around both your targets and competitors—and learn how to initiate and nurture relationships with the organizations you want to do business with!
The 4 elements of the RFP Success Company’s 4x4 framework
The 4 components of a successful RFP strategy
How digging deep into your target audience helps a company identify what opportunities to go after
Why every RFP requires a different bid strategy
How your RFP theme and differentiators should change from bid to bid
Why your chances of winning are under 5% when you bid cold
How to initiate and nurture your relationships with target clients
Why it’s crucial to research both your targets and competitors
The RFP Success Company on YouTube
The RFP Success Community on LinkedIn
Email podcast@rfpsuccess.com
