Webinars are both a blessing and a curse. They are a blessing since you get a nice piece of content archiving a conversation for remarketing purposes. The archived webinar is easily shared amongst your prospects, partners, customers and digital campaigns. However, they are a curse because they have a lot of moving parts. Live webinars are difficult to produce since many marketers and speakers don’t invest enough in preparation.
In this episode, I explain how I won to webinar of the year by popular vote on an industry site by changing everything. I mean everything. I changed the story. I changed the presentation. I changed the graphics. I completely flipped our sales presentation upside down. I created an entirely different piece to tell an entirely different story in only 9 minutes.
The entire PowerPoint deck is available for free. Drop your email address in the form and you will immediately receive a link to download the slides.
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