Dave Chaffey (@DaveChaffey) has specialized in sharing knowledge and providing actionable digital marketing advice on how to best apply digital media and technology for marketing through consulting, training and writing. Dave gave his first training course on Online Strategy for the Chartered Institute of Marketing in 1997, and is the author of Digital Marketing Excellence which is now its 5th edition. He is currently Co-CEO and CMO of Smartinsights.com where he drives optimization in his own company and teaches others on how to create a marketing plan.
In this episode, Dave explains how he and Smart Insights are helping marketers and businesses get more from digital marketing. Dave talks about all of the different assets available to marketers on Smart Insights like capability graders, templates and guides and quick win courses to help marketers achieve better results. Dave also goes on to provide research results on the most popular items that digital marketers download and who they are.
Enjoy, and be sure and grab all of the digital assets mentioned in the episode.
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