Description

Kathy Cunningham breaks down the Super Bowl ads. Which commercials had the game? In this solo-cast, our host, Kathy uncovers techniques the biggest brands used to win your attention and explores the creative side of advertising.
Kathy is a regular guest on the local Fox 5 and KUSI morning news stations and is invited to be the Monday morning quarterback for the Super Bowl Ads each year. She talks about how to take advantage of the most significant audience in TV with viewers actually ANXIOUS to be shown a commercial!

As a seasoned marketing professional, Kathy is passionate about combining the latest cutting-edge tools with the solid principles of marketing for exponential results. She is a master at applying research, targeting, and strategy to form the most compelling messages.

Lessons you will learn from this podcast:

• At 5 million dollars for thirty seconds, what makes this premiere placement worth the money?
• The right way to use comedy, celebrity, and emotional strategies to ensure your brand is memorable.
• With over 111 million viewers in America, it is still the best place to reach a massive audience!
• Which commercials stood out as the best, and which completely missed the mark?
• How to take advantage of social media and pre-game hype to maximize the impact of your campaign and drive exposure and sales