Lisa Buyer, The Buyer Group
A speaker and consultant on social media and public relations; Lisa’s specialty is blending the power of public relations (PR), social media optimization (SMO) and search engine marketing (SEO). Lisa is an Adjunct Professor @UFJschool and the author of #SocialPRSecrets.
Lessons you will learn from this interview:
- How to double your output and accomplish more by identifying your most productive and creative time of day
- A blueprint for connecting with your audience, so they don't feel like you’re selling to them
- User-generated content – where to get it and how to use it as your secret weapon
- Understanding Digital ROI - don’t be fooled by “VANITY METRICS”
- Why it’s necessary to get over the fear of using live video to engage your target audience and beat FB and Instagram algorithms
- How to diversify your niche and get out of the “me too” pack
- What you need to know about VR and AR – marketing’s new realities
- How to stay relevant and harness the latest trends in public relations and social media to prevent costly mistakes
